Creative

MKDons Reebok Campaign

Redefine what a Football kit launch means

What comes to mind when you think Football kit release? Portraits, fog machines & Slow Motion cinematic shots? 10Yards knew it could be more than this.

BLETCHLEY PARK

With the massive impact of football culture on the modern day fashion scene we thought it was imperative to reach a larger audience by create an interesting story Visually. Following in the theme of the kit we knew we had to shoot at Bletchley Park but the question was what? We didn't just want imagary and portraits around the Bombe Machine, a story had to accompany it. Filmed through a Night vision head rig, we made the film to be a kin to that of a first person shooter game to cater to a more Gen Z audience, as well as still keeping within theme of what the site was 'Top Secret'.

Read What the BBC had to say about the kit Here